Gareth Pugh Spring/Summer 2010 Collection Preview Video

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In advance of the unveiling of his collection for S/S 2010 in Paris, fashion designer Gareth Pugh collaborates once again with filmmaker Ruth Hogben to lay out the inspiration behind his forthcoming show in a unique video piece. Each of these films represents one of four elements - earth, wind, water and fire - presented simultaneously as an interactive cube and set against a soundscape devised by Matthew Stone. A prequel rather than a preview, this piece sets the mood for Pugh's forthcoming collection through a combination of art, fashion and moving image. - Selected from SHOWstudio

Click here to view project

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Gareth Pugh Spring/Summer 2010 Collection Preview Video
Film Concept/ Gareth Pugh
Direction/ Ruth Hogben
Art Director/ Simon Costin
Cinematography/ Rain Li
Styling/ Katie Shillingford
Music Direction/ Matthew Stone
Production/ Gainsbury and Whiting

SHOWstudio Multimedia Design/ Francisco Salvado
Creative Direction/ Paul Hetherington
Editorial and Fashion Direction/ Alexander Fury and Laura Bradley
Creative Technical Direction/ Ross Phillips
Editorial Assistance/ Cevil Jung
Source/ © SHOWstudio